Mr. Moxey’s CBD Mints Labels
The Design: To develop this line of labels to have its own brand look & feel that stays consistent with the familiarity of the well-known Mr. Moxey’s Mints brand (and tins), I focused on creating new patterns and using a new layout to differentiate these products from the original THC line. The patterns I designed use the already existing floral line illustrations. All of the patterns for each mood were used by modifying the placement, alignment, rotation and spacing of three or five leaf icons Mr. Moxey’s Mints has utilized in the tin and original labels. The encompassing shapes of the patterns relate to the four mood states seen below.
Why: As the best selling edible product in the PNW, Mr. Moxey’s Mints has flourished into an in-demand line. With CBD legally sold in stores, Mr. Moxey’s Mints has created new mints with herbs specific to every mood. These CBD mints key off the original THC:CBD products.