Spot Brand Catalog
The Design: This Spot edibles brand catalog serves as the largest piece for the brand and its visual style. The brand went through a packaging redesign with an agency. After they had selected the colors, primary style of the packaging (Bebas Neue, patterns and blend colors), I built out the rest of the brand: selected a secondary typeface, Museo Slab, photography style, and overall brand style guide. The brand build out included (but was not limited to) a pitch kit, merchandising displays (wall & counter), sell sheets and consumer and buyer facing items.
Why: Spot was the first brand for botanicaSEATTLE and the first chocolate edible to use a combination of CBD and THC to create a better experience. Since this brand is deeply tied to the history of the company, it needed some TLC, which meant a rebrand. This included an overhaul of the entire brand: fonts, colors, taglines and even updated products). New packaging materials and styles were created with new blends to bring something new into the market.