Visiting Artists Brochure
The Design: I wanted to create a brochure the was fun and eye-catching and unique that caught the interest of students and administrators rushing around on campus. Since this was for the spring semester, I used paper to craft leaves that resembled a bush and hand-lettered type out of green and white paper cut from a die cutter and layered them to create dimension. I added real leaves for additional texture and interest. I photographed the piece in its entirety for the cover. Individual leaves and sections of the bush were used to create the inside border for the gallery listings. Overall, the project reflects the more polished, creative atmosphere of the gallery.
Why: Every semester, Sac State’s Gallery and its partner gallery, Exhibit Lounge showcase local and student exhibits. The brochure provided the schedule and program throughout the semester and the hours about the gallery.